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Tag Archives: Social Media

The Value of Social Influencer Campaigns

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...

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Social Media Competition

Congratulations to our December 2016 Social Media competition winner: Jacis Lodges at Madikwe Game Reserve has been selected as our final competition winner.  Jacis Lodges will receive 2 Kenyan Scarfs with the compliments of Livingstones Supply Co – Suppliers of the ...

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Getting Started with Social Media

The social media bubble is expanding fast, with more interactive platforms coming online by the day. In this article, Tyne van der Merwe explains where to get started. All social media works off the same premise…they are interactive platforms, which ...

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10 Digital Tips for Travel Consultants

In this article, digital marketing specialist Priya Unger shares insights into what digital marketing is, how it works and what online tools are available for independent travel consultants (ITC), writes Rian Bornman. Being an Independent Travel Consultant (ITC) can be ...

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Online Marketing for your small Business

The internet has expanded dramatically in the last decade and is becoming a part of every aspect of daily life. Businesses are recognising that their customers spend a considerable amount of time online and are coming up with innovative ways ...

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Social Media Marketing Part 2

Where to start? In part two of this series, Pieter Philipse asks some pertinent questions that should be answered before embarking on a social media journey. Introduction Before we set of on our journey from a business point of view we ...

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