Home / Tag Archives: Tourism Marketing

Tag Archives: Tourism Marketing

G Adventures launches three new benevolent funds to support local people

CEO Wellbeing Fund, Planeterra Impact Fund, and Porters Support Fund announced In response to an overwhelming number of requests from travellers wanting to help people impacted by the effects of the current pandemic, G Adventures has announced the creation of ...

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Israeli Outbound Market to Africa Growth

A stone wall in Israel with flag and aircraft silhouette

Increased interest by Israelis for travel to Africa & The Indian Ocean Islands is making this market an attractive proposition for Africa based travel and tourism professionals. By Derek Houston. Last year 26,000 Israelis visited South Africa and 6,000 travelled to Kenya. ...

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Tencent To Help Boost Chinese Tourism To South Africa

MoU signing between SA Tourism and China's Tencent

SHENZHEN, China, 22 October 2019 – South Africa’s Minister of Tourism, Mmamoloko Kubayi-Ngubane witnessed the signing of a strategic co-operation agreement between South African Tourism and Tencent – a company that owns a popular platform in China called WeChat. This ...

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Growth Forecasts for Luxury Tourism Market

Luxury tourism tented camp by Hayward's Safaris

Luxury Tourism – the travel industry niche sector designed to satisfy the lavish travel expectations of high net worth individuals – has reached a global value of 831 billion U.S. dollars and is currently growing at a faster pace than overall tourism. ...

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The Evolution of Souvenirs

Souvenirs are a multi-million dollar business and have always formed a crucial part of the travel experience. Holiday Inn has mapped the evolution and history of souvenirs, tracing the very first travel mementoes through to their modern-day equivalents. By Anisa ...

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Advertising Strategies For Tourism Businesses

Hand pointing to laptop screen

The tourism industry isn’t what it used to be. Walk-in travel agencies used to be the main outlet for people to make vacation reservations. The dawn of the Internet has disrupted traditional travel channels, with online travel agents (OTAs) and ...

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Protecting the Female Traveller

Since the inception of modern tourism, women have played a significant role in the development of the world’s largest composite industry. Here are some ideas to consider for improving the security of your tourism entity or community for the ‘single’ ...

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The Hidden Power of Ritual in Tourism

The priceless power of rituals in travel experiences must be taken into account in marketing. By Anita Mendiratta. Walking down the busy street in Hanoi, a day of meetings over and a quiet night in the hotel ahead, he slowed his ...

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Marketing Platforms for Safari Businesses

With thousands of safari lodges located in national and private game reserves spread across Africa, inbound safari travel specialists are find it increasingly difficult to keep abreast of product and rate changes. Until now, that is! Mirada Travel Media has ...

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‘Expatria’ – a potential Tourism Source Market?

If ‘Expatria’ – an imaginary nation of expatriates/immigrants – were a nation, it would be the fifth most populous on the planet. In this article William Purbrick quantifies the demographics and size of this potential tourism source market. First off, ...

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Seven Tips to Improve your B2B Marketing

– Part 2 – In the June edition of Tourism Tattler, I wrote Part One of a three-part series that outlines seven tips for B2B companies to increase the ROI on their marketing efforts, shorten the sales cycle and increase ...

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Tourism Challenges – Part 2

Last month, Dr. Peter Tarlow explored some of the challenges that lie ahead for the world of tourism in 2015.  Among the issues that we looked at were the question of security, health, issues of policing a few of the ...

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How To Create Brand Ambassadors

A strong brand is important to every organisation – especially tourism. Simply put, your brand is your promise to your customer. It tells them what they can expect, and it differentiates the holiday experience you offer from your competitors. By ...

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Destination Marketing: The Quest for Funds

Tourism marketing, be it in support of destinations, attractions, airlines, airports, hotels, resorts or events, has become a very expensive game. The ability to reach audiences, attract awareness, excite interest, and ultimately to convert into action – arrivals, bookings, bed-nights, ...

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South Africa’s Welcome Challenge

It’s the little things we do that make a big difference. “Even in the middle of the bush, making sure my visitors get the best service is essential – and that’s my responsibility. I’m attentive to all needs of my ...

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SATSA Market Intelligence Report

This month’s Market Intelligence Report from SATSA has been extracted from data available as at 26 August 2013, by Martin Jansen van Vuuren of Grant Thornton.

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