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Elewana Afrika Appoints New Director of Sales & Marketing

Elewana Afrika Ltd, operating as Elewana Collection, has announced the appointment of James Haigh to the position of Director of Sales & Marketing, effective from 1 March 2016.

Joining the Elewana team based in Nairobi, James will lead the group’s sales and marketing activities and will play a pivotal role in delivering a number of key initiatives during 2016 and 2017. This includes initiatives aimed at providing enhanced solutions to Elewana’s trade partners across the globe and ensuring the group continues to deliver guest experiences of the highest level.

James, who is British, has a strong track record in the safari sector, having worked with some of the most respected safari brands including Singita Game Reserves and Four Seasons Safari Lodge, Serengeti. He joins Elewana from Tourvest in East Africa, where he held the positions of Joint CEO and Director of Sales & Marketing. His significant experience translates into an immense knowledge and understanding of East Africa – both as a key safari destination, and of the safari experience itself, ensuring that Elewana’s guest experience is consistent with the brand promise.

Announcing the appointment, Elewana’s founder and Chief Executive, Karim Wissanji said, “We are delighted James is joining the Elewana team. Not only does he know Africa and Safari, he is passionate about both. He is an effective leader and team builder and, most importantly, he shares our vision for the future.”

Known for his enthusiasm and passion for Africa James commented, “I’m really excited to have this opportunity to work with such a forward thinking group, especially one with such an impressive footprint across East Africa. With an enviable portfolio of properties, great guides, strong leadership and first class hospitality, the future is very positive and I can’t wait to get started.”

Elewana Collection currently has 14 unique properties in some of the most iconic locations in Tanzania, Zanzibar and Kenya and is committed to providing the very best African safari and beach experiences on a continent that has long been regarded as the ultimate destination.

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