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Tag Archives: marketing

Predictions for Native Advertising

Native Advertising definition: Paid content that matches a publication’s editorial standards while meeting the audience’s expectations. Facebook and Twitter fail this definition because neither are publishers. The same is true with Google AdWords. Source: www.copyblogger.com No one knows exactly what ...

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African Megacities To Lead Population Growth

Africas’ megacities will lead global population growth between 2017 to 2030, reflecting their potential for hospitality and tourism development as the last major continent to undergo urbanisation.  According to the global market research company, Euromonitor International‘s new report, “Megacities: Developing Country Domination,” ...

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The Value of Social Influencer Campaigns

As a marketing tool aimed at increasing awareness and interest in travel to destinations, social influencer marketing campaigns are a growing trend. But how effective is influencer marketing? This article explores South African Tourism’s #WowSouthAfrica campaign as a case study to find ...

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Hotel Study: Plans for Attracting Guests

Improving guest experience through technology spurs 74% of hotels and resorts to implement location-based technologies to tailor services. By Jeff Schmitz. Results of the recently released global Zebra Hospitality Vision Study – a body of research that analyses the hotel ...

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Riding the waves of the digital world

Digital marketing is a strategy. It’s not just simply a website, or social media, or Google; it’s a full platform that allows people to position their businesses within the communities they’re targeting. And it is enabling an unprecedented level of ...

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Tourism & Migration

Around the world, immigration and refugees are a hot topic. Europe is locked in a debate as to how to handle the millions of people who seek to migrate there. The US also has a similar debate running through its ...

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Branding Africa

Recently the United Nations World Tourism Organisation (UNWTO) Regional Conference on Enhancing Brand Africa and Fostering Tourism Development was hosted in Accra, Ghana to discuss branding Africa. Velma Corcoran reports on the outcome. I joined delegates from across the continent, ...

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7 Tips to Improve your B2B Marketing

– Part 1 – There are literally hundreds of articles about how hotels can improve their marketing to potential guests, increase their ROI, and secure more customers. Unfortunately for vendors marketing their product or service to hotels, there is much ...

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4 Myths Related to Guest Feedback

Here are four common myths that hoteliers believe about guest feedback and online reputation management, and the truth associated with those myths, writes RJ Friedlander. TripAdvisor’s recent TripBarometer Report showed that 60% of hoteliers surveyed were planning on investing more ...

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Tourism Support Center Launched

The business of tourism has become a fiercely competitive global cyber-market. To many, this cyber-market is as confusing to the layman as the terminology or ‘Geek-Speak’. But never fear, for Tourism Tattler have launched Tourism Support Services just for you. ...

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Social Media Marketing Part 2

Where to start? In part two of this series, Pieter Philipse asks some pertinent questions that should be answered before embarking on a social media journey. Introduction Before we set of on our journey from a business point of view we ...

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